advertisement
 
Most Viewed
 
UPCOMING EVENTS

UNFI West TableTop Show
Sept. 1-2, Reno, Nev.
REGISTER HERE

Prepared Foods: New Products Conference
Sept. 12-15, Palm Beach, Fla.
REGISTER HERE


VIEW ALL EVENTS

 

Q&A with William Sears, MD
February 09, 2010
  

Q: What does a well child look like?

A: A well child is one who is in hormonal balance. The body of a growing child is like a symphony orchestra, and all the hormones of the body are like instruments of the orchestra; insulin is the master conductor. When the insulin is stable, the master conductor is right on and all the other instruments play just the way they should, and beautiful music called health and wellness result. Too often with children, their day is spent with unstable insulin levels so their master conductor is off. Their body is out of balance and what results is what I call all the Ds—ADD (attention-deficit disorder), ADHD (attention deficit hyperactivity disorder) and diabetes—we have an epidemic of Ds.

Q: What is nutritional deficit disorder?

A: I coined that term when one day a mom came into the office with a child who had been labeled ADD by his teacher, and I asked what Johnny had for breakfast. She said, “Well, Pop Tarts and Fruit Loops.” And I asked what he had for lunch and she said, “Oh just the regular school lunch.” And then I asked what he had for a snack and she said, “Well, he didn’t have any.” And I thought, “Johnny doesn’t have ADD; he has NDD,” and that term stuck.

Q: Where do you see health care for American children in 30 years?

A: I see it improving because parents are finally going to make the connection between heath and nutrition: “I feed my child right; my child has good heath. I feed my child wrong; he has bad health.” We as pediatricians are going to bring up a whole new generation of consumers. Buyers today are not going to be the same as tomorrow; they are going to be a lot more savvy. For the first time in history, pediatricians are going to influence how consumers shop. The American Academy of Pediatrics is now recommending a nutritional history as part of a child’s checkup. What this means is that doctors are finally going to be spearheading this nutritional change.

Q: What is the L.E.A.N. Start program?

A: This pilot program, which I developed from a government grant, began in California. It’s a parent-to-parent training organization that teaches the four pillars of health: lifestyle, exercise, attitude and nutrition. It’s more than nutrition; it’s mental and physical health. We are now training LEAN coaches nationally. They will go into a school, home or an organization and teach other parents, usually mothers, to also be LEAN coaches. The program’s about two-and-a-half years old now and it’s really taken off. As a result, parents are teaching school administrations that kids need “brain-food breakfasts,” which ingredients to avoid and so on.


–Interview by Anna Soref

 

 

Rate this:
Recent Comments
There are currently no comments. Be the first to make a comment.
 

Hot Topics > USDA -Supplements - Kombucha

 
advertisement
 
Web Exclusives

Topic Guides
Organics Guide
Get the latest on this growing category including legislation updates, a market overview and how to sell more organic in your store. 

VIEW ALL GUIDES


Webinars
The how's and why's of private label
Private label is growing six times faster than national brands - tap in by watching this archived webinar.
Check here to see all webinars. 


eBooks

Read the September/October issue of Organic Connections here!

 


Corporate Profiles
Companies changing the industry
Learn about 18 different natural products companies and how their products can make an impact to your shelves.

Stock Index
Check on the companies that impact your business the most - are they up or down and what will that mean for sales tomorrow?

 
News
latest news
Podcast
listen
Video
watch
  Latest From The Blog
Is education or government the obesity answer?
September 8, 2010 10:57 PM

Will government initiatives like banning too many fast food joints in one area help us lose weight or is food education the answer? Could it be both?


View All The Latest Blogs

 
Newsletters

NFM enews

VIEW ISSUE

New Product Showcase

VIEW ISSUE

 
THIS MONTH'S ISSUE